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Sequential sampling models of choice : Some recent advances
Authors: Otter, Thomas; Johnson, Joe; Rieskamp, Jörg; Allenby, Greg M.; Brazell, Jeff D.; Diederich, Adele; Hutchinson, J. Wesley; MacEachern, Steven; Ruan, Shiling; Townsend, Jim
Date of Publication (YYYY-MM-DD): 2008
Title of Journal: Marketing Letters
Volume: 19
Issue / Number: 3-4
Start Page: 255
End Page: 267
Document Type: Article
ID: 434659.0
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